Bootstrapping done right

I am incredibly inspired by my wife Courtney these days. I never thought I’d say this, but she is the biggest motivation in my life. Let me explain.

If you’re interested in starting a business and have done any research on the Internet, you’ve no doubt come across the “wantraprenuer” which is basically a wanna-be entrepreneur. This is someone who constantly says they want to start a business but never does due to the plethora of excuses in their repertoire. “I don’t have the time, money, etc.” they say. Now don’t get me wrong, I’m not knocking on those people because I’ve been one myself–and living in New York makes launching a startup even more difficult. In addition to the standard filing fees charged by every state, NY now makes it a requirement that every new business get “published” in a number of reputable publications, which costs $1,500-2,000. Add that to the higher than average cost of living in the Big Apple and you’ve got a convenient case for “wantreprenuership.”

To my wife though, these issues are unimportant.

 A stay-at-home mom who has always wanted to be a writer, she one day decided to ignore the excuses and write. But instead of trying to tackle a novel right out of the gate or incorporating herself as a sole proprietor, she started a blog. In my mind at the time, unless you were Perez Hilton or Engadget a blog wasn’t a business, it was more like an online journal…but Courtney didn’t see it that way. She poured more time and energy into her blog than I ever expected and as a result, she is now making money of it, which actually wasn’t even a goal for her! And what did it initially cost? $10 to purchase her domain through Google. Naturally she’s since bought better photo editing software and other blog-related things which I freely admit I don’t understand, but the point is that she stopped dreaming and DID it. How long have you been wanting to start your own business but, for whatever reason, haven’t gotten around to it? Take a page from Courtney over at and make today the day.

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